Privacy Policy – PaintMarket.be

Last updated: 11 October 2025

Welcome to PaintMarket.be (“we”, “us”, “our”). We are committed to protecting the privacy and security of the personal data of our visitors and customers. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website and use our services.

By using our website and providing your personal data, you consent to the practices described below.

1. Data Controller / Contact Information

Controller: PaintMarket.be
Address: Boulevard Industriel 9, 1070 Brussels, Belgium
Email: contact@paintmarket.be
Phone: 0486 94 44 20

If you have any questions or requests about your personal data, you may contact us at the above email.

If required under law, we will also provide the contact details of our Data Protection Officer (DPO).

2. What Personal Data We Collect

We collect and process the following types of personal data:

• Identity & Contact Information: Name, email address, postal address, phone number, delivery and billing addresses.
• Account & Login Data: Username, hashed/encrypted password, date of registration, login timestamps.
• Transaction & Order Information: Products ordered, order value, payment method, order history, invoices.
• Technical & Usage Data: IP address, device type, browser, operating system, cookies, analytics data, log files.
• Marketing & Communication Data: Preferences, newsletter subscription, interactions with campaigns.
• Other Data You Voluntarily Provide: Customer support messages, reviews, feedback.

3. Legal Basis for Processing

We only process personal data when we have a valid legal basis, such as:

• Contractual necessity – to fulfill our contract with you (e.g., process orders, deliver products).
• Consent – when you explicitly consent (e.g., marketing emails, non-essential cookies).
• Legitimate interests – improving services, fraud prevention, analytics, marketing (without overriding your rights).
• Legal obligations – compliance with laws (e.g., accounting, VAT, consumer protection).

You may withdraw consent at any time without affecting previous lawful processing.

4. How We Use Your Data

• To process and fulfill your orders (payment, shipping, returns).
• To communicate with you (order updates, support, notifications).
• To maintain and improve our website, services, and user experience.
• To send marketing offers, newsletters, and promotions (with consent).
• To detect and prevent fraud or security incidents.
• To comply with legal and regulatory obligations.
• To analyze usage trends, preferences, and statistics.

5. Sharing & Disclosure

We may share personal data in limited circumstances with:

• Service providers & partners: shipping carriers, payment processors, analytics, hosting.
• Legal or regulatory authorities: when required by law.
• Business transfers: in case of merger, acquisition, or sale of assets.
• Aggregated or anonymized data: used for analysis and planning.

All third parties must respect confidentiality and process data only as instructed and legally permitted.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Enable essential site functionality.
• Remember your preferences and settings.
• Analyze site usage and performance.
• Provide personalized content and marketing.

You can manage cookie preferences via your browser or our cookie settings tool.

7. Data Retention

We retain personal data only as long as necessary for business or legal purposes, including:

• Business relationship duration (orders, warranty, disputes).
• Legal obligations (tax, accounting).
• Protection of our legal claims.

When data is no longer required, it will be deleted or anonymized.

8. Your Rights

You have the right to:

• Access and obtain a copy of your personal data.
• Correct inaccurate or incomplete information.
• Request deletion (“right to be forgotten”).
• Restrict or object to processing.
• Receive your data in a machine-readable format (data portability).
• Withdraw consent (where applicable).
• Lodge a complaint with a Data Protection Authority.

Contact us at contact@paintmarket.be to exercise your rights.

9. Security

We implement appropriate security measures to protect your data against unauthorized access, alteration, or disclosure. However, no internet transmission is 100% secure, and we cannot guarantee absolute protection.

10. International Transfers

When transferring data outside the EEA, we ensure adequate safeguards such as standard contractual clauses or equivalent protections.

11. Children’s Privacy

Our services are not intended for children under 16. We do not knowingly collect personal data from minors. If you believe we have done so, please contact us for deletion.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will appear on this page with a new “Last updated” date. For major changes, we may notify you by email or on our website.